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RELENTLESS response to COVID-19 from CEO Alex Minicucci

Dear RELENTLESS Partners, Investors, Employees and Friends,

We wish a speedy recovery to those affected by the COVID-19 virus. This is a reminder that health is paramount, and should be guarded and treasured each day.

RELENTLESS chose its name because of the grit and determination required to create and grow a successful business. Grit and determination are needed now as we navigate the rapidly evolving 'crisis.'

RELENTLESS has transitioned to 'remote work' and has managed to avoid any layoffs so far. We are adapting our efforts and actually finding interesting opportunities to go after.

If you have a SaaS business and are struggling, feel free to reach out - we offer free after-hours coaching to help. We're all in this together.

Reminder: Diamonds are created from intense pressure - use this time to make your companies shine.

Alex Minicucci

Alex Minicucci, CEO/Founder

Alex Minicucci


Here's how some of our portfolio companies are contributing to small business recovery.


Trim stressed budgets by switching to CheddrSuite's free scheduling tool. Plus, a 14-day trial of the full suite of restaurant management tools.

Learn More about what CheddrSuite is doing to help restaurants

Giftbar, a digital gift card provider for small businesses, is waiving both the onboarding fee, and the monthly fees for the life of your account.

Learn More about what Giftbar is doing to help small businesses
Off Day Trainer

Off Day Trainer, a text message automation platform for trainers, is offering a 30 days free, plus a FREE "30 Day Challenge" program guide.

Learn More about what Off Day Trainer is doing to help coaches and trainers

JoyMonster, an in-game advertising network, is offering a $100 advertising credit for new accounts. Get your offer into the hands of local consumers!

Learn More about JoyMonster's $100 advertising credit
Awards: 40 under 40, Success Magazine, Inc 5000, Top 20 under 40, Deloitte Tech Fast 500


RELENTLESS is a technology focused management firm based in San Luis Obispo, California. We believe that extraordinary things are possible when great teams come together around technology. We primarily invest at the post-seed stage, when the founding team is established, and they have a fully developed product, but we sometimes invest even earlier on a case by case basis.

RELENTLESS does not raise capital on behalf of its companies, but does assist and support the effort if the need becomes apparent. This means we typically engage with companies after they have raised capital (preferred) or when they are in the process of raising capital and need the resources and expertise of RELENTLESS to help bolster investor confidence.

  • Growth stage SaaS companies with a recurring revenue model
  • Core technology complete and ready for market (no early stage development)
  • Market size is substantial, no niche products
  • Defensible against competitors, but room in the market to support 3-5 major players
  • No fewer than five obvious strategic suitors
  • Exit is no less than $10M, likely to be in the $25-50M range, potential to go higher
  • Founder(s) are looking for an exit within two years
  • Founder(s) are actively involved, and not looking for large salaries from the business
  • Company can grow quickly through strategic partnerships (ideally, with companies we already know)


The difference between great tech and a great tech company is the people involved. The experience of having bootstrapped multiple companies from idea to exit is invaluable. Having a track-record of success, RELENTLESS is committed to finding and mentoring great founders into great CEOs.

The principals on which we do this are:

  • Transparency throughout the engagement
  • Tough love when needed
  • 24/7 accessibility
  • Commitment to solve business challenges together

RELENTLESS partners become part of the RELENTLESS family, and have our commitment to do all required to support their vision for success.


RELENTLESS was founded by Alex Minicucci, a serial entrepreneur with 20+ years’ experience in adtech software and web. Alex is a predominant SaaS technology expert, as well as a recipient of both the Inc. 5000 and Deloitte Fast 500 Tech Company awards. We have full stack technology team, established relationships with funding resources, direct sales (feet on the street) distribution resources in over 200 different markets in the US and Canada.

Technology companies are often very good at building technology and managing their development resources. RELENTLESS is good at taking that technology to market identifying buyers, establishing sales processes, and quickly creating sales momentum.

RELENTLESS Executive Team

Geoff Chaney

Geoff Chaney
Partner | Portfolio Manager

Oversees the strategy and execution of our portfolio companies

Charles Neale Gerencser

Charles Neale Gerencser
Partner | Business Development

Drives new business and partnerships

Katie Scofield

Katie Scofield
VP of Operations

Manages the day-to-day operations

Brian Kelly

Brian Kelly
VP of Product

Defines product requirements, oversees development

Dave Banta
Creative Director

Ensures that what we do looks good. Enough said.

Our Portfolio

"Alex is an innovator who constantly looks for ways to bring value to small businesses."
Jeb Blount

CEO @ Sales Gravy, Author, Keynote Speaker

"I collaborated with Alex on my daily mentoring text messages... my followers LOVE IT! What a game-changer."
Darren Hardy

Success Coach to CEOs

"Alex works hard to ensure that I am successful with my endeavors."
Kyle Williams

Enterprise Solutions Manager, Inland Cellular

Non-Profits We Support


Economic Vitality Corporation

Cal Poly Hothouse

San Luis Obispo Hothouse

CIE Cal Poly

Cal Poly Center for Innovation & Entrepreneurship

Begin Your Relationship with RELENTLESS

We are always looking for new projects to invest our time and money into. Please submit your brief company & technology overview and we'll get back to you shortly. All submissions will be kept confidential amongst the RELENTLESS team.

Community Support

If you are a SLO County entrepreneur and need a little help getting your business back on the rails or to the next level, we're happy to give you a free advisory meeting to help you get over the hump. We want to see more SLO County companies succeed.

Your information has been submitted. We'll review your company's details and reach out to you.
RELENTLESS Management Group

805 Aerovista Pl Suite #205
San Luis Obispo, CA 93401

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