RELENTLESS Management GroupAlex Minicucci
Founder
RELENTLESS is a technology focused management firm based in San Luis Obispo, California. We believe that extraordinary things are possible when great teams come together around technology. We primarily invest at the post-seed stage, when the founding team is established, and they have a fully developed product, but we sometimes invest even earlier on a case by case basis.
RELENTLESS does not raise capital on behalf of its companies, but does assist and support the effort if the need becomes apparent. This means we typically engage with companies after they have raised capital (preferred) or when they are in the process of raising capital and need the resources and expertise of RELENTLESS to help bolster investor confidence.
The difference between great tech and a great tech company is the people involved. The experience of having bootstrapped multiple companies from idea to exit is invaluable. Having a track-record of success, RELENTLESS is committed to finding and mentoring great founders into great CEOs.
The principals on which we do this are:
RELENTLESS partners become part of the RELENTLESS family, and have our commitment to do all required to support their vision for success.
RELENTLESS was founded by Alex Minicucci, a serial entrepreneur with 20+ years’ experience in adtech software and web. Alex is a predominant SaaS technology expert, as well as a recipient of both the Inc. 5000 and Deloitte Fast 500 Tech Company awards. We have full stack technology team, established relationships with funding resources, direct sales (feet on the street) distribution resources in over 200 different markets in the US and Canada.
Technology companies are often very good at building technology and managing their development resources. RELENTLESS is good at taking that technology to market identifying buyers, establishing sales processes, and quickly creating sales momentum.
A passion for innovation with the ability to execute. Battle-tested and proven to know how to build a viable model, assemble a great team and achieve success.
Oversees the strategy and execution of our portfolio companies
Drives new business and partnerships
Manages the day-to-day operations
Defines product requirements, oversees development
Ensures that what we do looks good. Enough said.
Javier Cadena
Online restaurant management software designed by real restaurant owners.
"Ask almost any entrepreneur and they will tell you starting, growing and operating a business is full of challenges. Partnering with RELENTLESS has given our company the ability to clear so many of the hurdles that would have slowed our growth or hindered our success."
— Laurel Cadena
Mark Soderwall
JoyMonster is a Reward Activated Marketing platform for video games. We REPLACE the annoying pop-up banners, videos and interstitial ads with interactive rewards placed natively into gameplay.
"I wanted to make a partnership with Alex and his team after one conversation. I knew in my gut it was the right path for JoyMonster to take. Relentless has demonstrated the same level of commitment to the execution of JoyMonster as myself and our other founder...at times an even greater level than our own. Relentless took a startup that was heading for the graveyard and helped turn it around towards what will now be a real company. They are true partners and the third founding member of JoyMonster."
— David McHarness Co-Founder, JoyMonster
Martin Hansen
Annually, hundreds of thousands of business owners in the US/Canada face the painful and confusing process of selling a small business. Worldwide, the number is in the millions. DealMaker Playbook, Inc. created DealMaker360 to solve this vexing problem. DealMaker360 is an interactive web application that provides a streamlined solution that will change the way small business transactions are executed.
"I have been working, frankly depending on RELENTLESS for the last two years. In conjunction with my transactional company, they have developed a patent pending software and are currently building our sales channels and promotional schedules. They are easy to work with, great listeners and follow through with agreed goals and objectives."
— Martin J. Hansen CEO/Founder, DealMaker Playbook, Inc.
Charles Gerencser
Company focuses on connecting merchants and consumers through its suite of services that includes digital engagement, mobile marketing and consumer review management. These services are implemented and supported by a vast network of certified digital marketing specialists, aka "Certified Masterminds," who drive revenue and consumer relationship for merchants via loyalty programs, mobile marketing, mobile commerce and financial education.
David Pitts
OFF DAY Trainer is a software platform designed to help fit pros and health clubs scale their businesses through automated messaging and communications management.
We help Individual fit pros grow their client list, motivate their clients to take positive action, and stay engaged with prospective clients.
Gyms and health clubs will find that our Enterprise platform is the best way to connect with their members and drive increased revenue.
CEO @ Sales Gravy, Author, Keynote Speaker
Success Coach to CEOs
Enterprise Solutions Manager, Inland Cellular
We are always looking for new projects to invest our time and money into. Please submit your brief company & technology overview and we'll get back to you shortly. All submissions will be kept confidential amongst the RELENTLESS team.
If you are a SLO County entrepreneur and need a little help getting your business back on the rails or to the next level, we're happy to give you a free advisory meeting to help you get over the hump. We want to see more SLO County companies succeed.
